'Will I look dumb?' Human-like virtual assistants can deter help-seeking

Virtual assistants have become increasingly sophisticated — and more human-like — since the days when Clippy asked if you needed help with your document. These assistants are intended to make programs and apps easier to use, but research suggests that human-like virtual assistants may actually deter some people from seeking help on tasks that are supposed to measure achievement. 
'Will I look dumb?' Human-like virtual assistants can deter help-seeking